What Are Cookies and Similar Technologies

Cookies are small text files that are stored on your device (computer, tablet, smartphone, or other electronic device) when you visit our website. They help us provide you with a better, faster, and safer experience by remembering your preferences, settings, and interactions with our platform.

This Cookie Policy explains how TruFlow ("we," "our," or "us") uses cookies and similar tracking technologies on our website and platform. By using our services, you consent to our use of cookies as described in this policy, subject to your preferences and choices.

Similar technologies include web beacons, pixel tags, local storage, and other tracking mechanisms that serve similar functions to cookies. When we refer to "cookies" in this policy, we include these similar technologies unless specifically noted otherwise.

Types of Cookies We Use

Essential Cookies (Always Active)

These cookies are necessary for our website and platform to function properly and cannot be disabled in our systems:

  • Authentication Cookies: Keep you logged in to your account and maintain your session
  • Security Cookies: Protect against fraud, security threats, and unauthorized access attempts
  • Session Management: Maintain your session state and preferences during your visit
  • Load Balancing: Ensure optimal performance and availability of our services
  • CSRF Protection: Prevent cross-site request forgery attacks
  • Cookie Consent: Remember your cookie preferences and consent choices
  • Platform Functionality: Enable core features like form submissions and data processing
  • Error Handling: Help us identify and resolve technical issues

Functional Cookies

These cookies enhance your experience by remembering your preferences and settings:

  • User Preferences: Remember your dashboard settings, display preferences, and customizations
  • Language Selection: Store your preferred language and regional settings
  • Interface Customization: Remember your layout preferences and UI configurations
  • Accessibility Features: Support accessibility settings and assistive technologies
  • Theme Preferences: Remember your chosen color scheme and visual preferences
  • Notification Settings: Store your preferences for alerts and notifications
  • Workflow Preferences: Remember your compliance scanning preferences and settings
  • Integration Settings: Store preferences for third-party integrations and connections
  • Report Customization: Remember your preferred report formats and configurations

Analytics and Performance Cookies

These cookies help us understand how you use our website and improve our services:

  • Usage Analytics: Track page views, session duration, user interactions, and navigation patterns
  • Performance Monitoring: Monitor website performance, load times, and identify technical issues
  • Feature Analytics: Understand which features are most used and how they perform
  • Error Tracking: Identify and resolve technical problems and user experience issues
  • A/B Testing: Test different versions of features to improve user experience
  • Conversion Tracking: Measure the effectiveness of our platform and user journeys
  • Heat Mapping: Understand how users interact with different parts of our platform
  • User Behavior Analysis: Analyze user patterns to improve service design and functionality
  • Platform Optimization: Optimize performance based on usage data and user feedback
  • Quality Assurance: Monitor service quality and identify areas for improvement

Marketing and Advertising Cookies

These cookies help us provide relevant content and measure marketing effectiveness:

  • Targeted Advertising: Deliver personalized content and recommendations based on your interests
  • Campaign Tracking: Measure the effectiveness of our marketing campaigns and initiatives
  • Conversion Attribution: Track conversions and understand user acquisition channels
  • Retargeting: Show relevant advertisements on other websites and platforms
  • Social Media Integration: Enable sharing and integration with social media platforms
  • Lead Generation: Track and optimize lead generation efforts and campaigns
  • Customer Journey Mapping: Understand the complete customer journey and touchpoints
  • Audience Segmentation: Create audience segments for targeted marketing efforts
  • Cross-Device Tracking: Recognize users across different devices and platforms

Third-Party Cookies and Services

We use various third-party services that may set their own cookies on your device. These services help us provide better functionality, analytics, and user experience:

Analytics and Monitoring Services

  • Google Analytics: Website traffic analysis, user behavior tracking, and performance monitoring
  • Mixpanel: Product analytics, user engagement tracking, and feature usage analysis
  • Hotjar: User experience analysis, heatmap generation, and session recordings
  • New Relic: Application performance monitoring and error tracking
  • Datadog: Infrastructure monitoring and log analysis
  • Amplitude: User behavior analytics and cohort analysis

Customer Support and Communication

  • Intercom: Customer support chat, messaging, and help desk functionality
  • Zendesk: Support ticket management and customer service tools
  • Calendly: Meeting scheduling and appointment booking
  • Zoom: Video conferencing and webinar integration

Marketing and Advertising Platforms

  • HubSpot: Marketing automation, lead tracking, and customer relationship management
  • LinkedIn Insight Tag: Professional network advertising and conversion tracking
  • Google Ads: Search and display advertising, conversion tracking
  • Facebook Pixel: Social media advertising and audience building
  • Salesforce: Customer relationship management and sales tracking

Security and Fraud Prevention

  • reCAPTCHA: Bot detection and spam prevention
  • Cloudflare: Security protection and performance optimization
  • Auth0: Authentication and identity management

These third-party services have their own privacy policies and cookie practices. We recommend reviewing their policies to understand how they collect and use information. We are not responsible for the privacy practices of these third-party services.

Cookie Duration and Persistence

Cookies may be stored for different periods depending on their purpose and type:

Session Cookies (Temporary)

These cookies are temporary and are automatically deleted when you close your browser:

  • Login Sessions: Maintaining your authentication state during your visit
  • Shopping Cart: Storing temporary selections and preferences
  • Form Data: Preserving form inputs during multi-step processes
  • Security Tokens: Preventing security threats during your session
  • Navigation State: Remembering your current location within the platform

Persistent Cookies (Stored)

These cookies remain on your device for a specified period or until you delete them:

  • Short-term (1-30 days): Recent activity tracking, temporary preferences, security monitoring
  • Medium-term (1-12 months): User preferences, analytics data, performance optimization
  • Long-term (1-2 years): Marketing attribution, long-term analytics, user recognition
  • Extended (2+ years): Essential functionality, security settings, compliance preferences

Cookie Refresh and Updates

Some cookies may be refreshed or updated during your visit to:

  • Extend their expiration date based on continued activity
  • Update stored information with new preferences or settings
  • Maintain security and prevent unauthorized access
  • Ensure optimal performance and functionality

Managing Your Cookie Preferences

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Consent to all cookies and tracking technologies
  • Reject Non-Essential: Accept only essential cookies required for basic functionality
  • Customize Preferences: Choose specific categories of cookies to accept or reject
  • Review Policy: Access this Cookie Policy for detailed information

Cookie Preference Center

Our cookie customization tool allows you to control different categories of cookies:

  • Essential Cookies: Always enabled (required for basic functionality)
  • Functional Cookies: Toggle on/off to control enhanced features
  • Analytics Cookies: Control whether we can analyze your usage patterns
  • Marketing Cookies: Manage personalized advertising and marketing communications

Browser Cookie Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • View Cookies: See all cookies stored by websites you visit
  • Delete Cookies: Remove existing cookies from your device
  • Block Cookies: Prevent websites from setting new cookies
  • Manage Exceptions: Allow or block cookies from specific websites
  • Set Preferences: Configure default cookie handling behavior

Browser-Specific Instructions

Google Chrome: Settings > Privacy and security > Cookies and other site data

Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Manage Website Data

Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

Opera: Settings > Advanced > Privacy & security > Cookies

Third-Party Opt-Out Tools

You can opt out of certain tracking cookies using industry opt-out tools:

Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience on our website and platform:

Disabling Essential Cookies

Essential cookies cannot be disabled as they are required for basic functionality. Attempting to block them may result in:

  • Login Issues: Inability to log in to your account or maintain your session
  • Security Vulnerabilities: Reduced protection against security threats and attacks
  • Functionality Loss: Core platform features may not work properly
  • Data Loss: Form data and preferences may not be saved
  • Performance Issues: Slower loading times and reduced platform performance

Disabling Functional Cookies

Disabling functional cookies may result in:

  • Lost Preferences: Need to reconfigure settings and preferences on each visit
  • Reduced Personalization: Generic experience without customized features
  • Language Reset: Default language settings on each visit
  • Interface Changes: Loss of customized dashboard and interface preferences
  • Workflow Disruption: Need to reconfigure compliance scanning preferences

Disabling Analytics Cookies

Disabling analytics cookies will:

  • Limit Improvements: Prevent us from understanding usage patterns and improving services
  • Reduce Optimization: Less ability to optimize performance and user experience
  • Impact Support: Reduced ability to identify and resolve technical issues
  • Feature Development: Less insight into which features are most valuable to users

Disabling Marketing Cookies

Disabling marketing cookies will:

  • Generic Content: Less relevant content and recommendations
  • Repeated Ads: You may see the same advertisements multiple times
  • Irrelevant Marketing: Marketing communications may be less targeted to your interests
  • Reduced Personalization: Less personalized experience across our marketing channels

Legal Compliance and Regulatory Requirements

GDPR Compliance (European Union)

Under the General Data Protection Regulation (GDPR), we:

  • Obtain explicit consent before setting non-essential cookies
  • Provide clear information about cookie purposes and data processing
  • Allow you to withdraw consent at any time
  • Respect your right to object to certain types of processing
  • Implement privacy by design and default principles
  • Maintain records of consent and cookie usage

CCPA Compliance (California)

Under the California Consumer Privacy Act (CCPA), we:

  • Provide transparency about personal information collection through cookies
  • Allow you to opt out of the sale of personal information
  • Respect your right to know what personal information is collected
  • Provide mechanisms to delete personal information
  • Ensure non-discrimination for exercising privacy rights

ePrivacy Directive Compliance

We comply with the ePrivacy Directive by:

  • Obtaining informed consent before storing cookies on your device
  • Providing clear and comprehensive information about cookie usage
  • Ensuring consent mechanisms are easily accessible and user-friendly
  • Respecting user choices and preferences regarding cookies

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make significant changes, we will:

  • Update Date: Change the "Last updated" date at the top of this policy
  • Notification: Notify you through our website, platform, or email communications
  • Consent Renewal: Request renewed consent for new cookie uses where required by law
  • Clear Communication: Provide clear information about the nature and impact of changes
  • Transition Period: Allow reasonable time for you to review changes and update preferences

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices and your choices. Your continued use of our services after policy updates constitutes acceptance of the revised terms.

Contact Us About Cookies

If you have any questions about our use of cookies, this Cookie Policy, or wish to exercise your rights regarding cookies, please contact us:

Privacy Team: TruFlow Cookie Management

Email: [email protected]

Phone: +1 925 483 7062

Address:
TruFlow Privacy Team
4123 Raccoon Street
Concord, CA 94521, USA

We are committed to addressing your cookie-related concerns and will respond to your inquiries promptly. Our privacy team is available to help you understand and manage your cookie preferences effectively.

Data Protection Officer

For privacy-related inquiries in the European Union, you may also contact our Data Protection Officer:

Email: [email protected]